The flux capacitor listing definitely qualifies as an "Easter egg," the term for a hidden message or secret feature within an interactive work (most people associate them with video games). Couldn't that get kind of annoying? Merz demurred, saying that O'Reilly is "in the customer service business, so anytime somebody contacts us, it's not a bad thing." People have even recorded videos of themselves calling their local O'Reilly store in an attempt to buy the part.
O reilly flux capacitor code#
O'Reilly was quick to respond on its Facebook page: "Every once in awhile, you all will catch wind of just how extensive our inventory truly is."Ī couple of hours later, the company put out a temporary FLUX88 discount code "because where we're going, we DO need roads." The page got tens of thousands of hits, Merz said. A News-Leader reporter found mention of it as far back as November 2011 on the website, and O'Reilly spokesman Mark Merz said he believes the listing predates that by several years, to at least the late 2000s.Įvery couple of years, Merz said, somebody rediscovers it, finds it funny and shares it online. The page states that the product is a "Non-Functional Item Displayed For Entertainment Purposes Only." To be clear, you can't actually buy a flux capacitor from the Springfield-based auto parts giant. "1.21 Gigawatts," it adds, channeling its best Dr. Emmett Brown impression. "Time Travel at your own RISK!!!" the company warns, noting: "Plutonium not Available at O'Reilly Auto Parts." "Once the time machine travels at 88 mph (142 km/h), light coming from the flux capacitor pulses faster until it becomes a steady stream of light.
"Flux Capacitor requires the stainless steel body of the 81-83 DeLorean DMC-12, V6 2.9L to properly function," the product description reads. Yes, as in the core component of the time-traveling car in the classic 1985 flick "Back to the Future." That's a product listing for a "flux capacitor."
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